- Video
- Retail media
- Display
Instacart Ads ad specs
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Instacart Ads Manager formats for brands in the US and Canada: shoppable display (lifestyle image, logo and tagline next to products), storefront display banners, shoppable video and inspiration (recipe) ads.
Formats
| Type | Format | Size | Ratio | Max file | Length | Files | |
|---|---|---|---|---|---|---|---|
| Image | Display Banner (Desktop)Channels: Retail media, Display | 3200×400 px | 8:1 | 2.5 MB | – | JPG, PNG | Test |
| Image | Display Banner (Mobile)Channels: Retail media, Display | 3200×800 px | 4:1 | 2.5 MB | – | JPG, PNG | Test |
| Image | Inspiration Ad (Image)Channels: Retail media, Display | min 1067×600 px | 16:9 | 1 MB | – | JPG, PNG | Test |
| Video | Inspiration Ad (Video)Channels: Retail media, Video | – | 16:9 | 500 MB | 30 s | MP4, MOV | Test |
| Image | Shoppable DisplayChannels: Retail media, Display | min 1067×600 px | 16:9 | 1 MB | – | JPG, PNG | Test |
| Video | Shoppable VideoChannels: Retail media, Video | – | 16:9 | 500 MB | 30 s | MP4, MOV | Test |