Instacart Ads

Published Modified

  • Image
  • Retail media
  • Display

Instacart Ads Shoppable Display ad specs

Instacart Ads Shoppable Display ads are horizontal 16:9 still images, at least 1067×600 px, up to 1 MB per file, delivered as JPG or PNG. They run in the Instacart storefront, search and aisles · Shoppable display (lifestyle image with products) placement on Instacart Ads.

  • min 1067×600 px
  • 16:9
  • 1 MB
Test a creative

Visual

Minimum size
1067 × 600 px
Aspect ratios
16:9
Max file size
1 MB
File types
JPG, PNG

Copy limits

Tagline
29 chars
Headline
22 chars

Notes & source

  • Lifestyle image 16:9, 1067×600 to 1600×900 px, JPG or PNG up to 1 MB
  • Single focus, little or no text
  • Ad copy up to 22 characters and a tagline up to 29 (brand name, slogan, value or seasonal message)
  • Logo JPG or PNG, 120×120 (72×72 minimum), up to 0.5 MB, cropped into a circle
  • Shows up to 3 products on mobile and 5 on desktop, and clicks through to an Instacart Page
  • Available to brands only, in the US and Canada

Official source · checked not yet

Frequently asked questions

What size are Instacart Ads Shoppable Display ads?

Instacart Ads Shoppable Display images must be at least 1067×600 pixels.

What aspect ratio does Instacart Ads Shoppable Display use?

Instacart Ads Shoppable Display supports 16:9.

What is the maximum file size for Instacart Ads Shoppable Display?

Files for Instacart Ads Shoppable Display can be up to 1 MB.

Which file formats does Instacart Ads Shoppable Display accept?

Instacart Ads Shoppable Display accepts JPG, PNG files.

What are the copy limits for Instacart Ads Shoppable Display?

Instacart Ads Shoppable Display allows 22 characters for headlines, 29 characters for taglines.

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