LinkedIn

Published Modified

  • Image
  • Social

LinkedIn Follower Ad (Dynamic Ads) ad specs

LinkedIn Follower Ad (Dynamic Ads) ads are square 1:1 still images, measured at 100×100 px, up to 2 MB per file, delivered as JPG or PNG. They run in the Right rail (desktop) · personalised with the viewer’s profile placement on LinkedIn.

  • 100×100 px
  • 1:1
  • 2 MB
Test a creative

Visual

Dimensions
100 × 100 px
Aspect ratios
1:1
Max file size
2 MB
File types
JPG, PNG

Copy limits

Headline
50 chars
Description
70 chars
Company name
25 chars

Notes & source

  • A Dynamic Ad inviting the viewer to follow a LinkedIn Page, shown with the viewer’s profile photo
  • Size and file limits are for the company logo
  • Headline, description and call to action can be picked from LinkedIn’s preset options (Visit careers, Visit company, Visit jobs, Visit life)

Official source · checked not yet

Frequently asked questions

What size are LinkedIn Follower Ad (Dynamic Ads) assets?

LinkedIn Follower Ad (Dynamic Ads) assets are 100×100 pixels.

What is the maximum file size for LinkedIn Follower Ad (Dynamic Ads)?

Files for LinkedIn Follower Ad (Dynamic Ads) can be up to 2 MB.

Which file formats does LinkedIn Follower Ad (Dynamic Ads) accept?

LinkedIn Follower Ad (Dynamic Ads) accepts JPG and PNG files.

Related formats