LinkedIn Sponsored Content — Single Image ad specs

LinkedIn Sponsored Content — Single Image ads are horizontal 1.91:1 still images, measured at 1200×627 px, up to 5 MB per file, delivered as JPG, PNG, or GIF. They run in the Feed placement on LinkedIn. Use these requirements to brief designers, validate uploads, and avoid creative rejections in LinkedIn's ad manager.

Visual specifications

Dimensions1200 × 627 px
Aspect ratios1.91:1, 1:1, 4:5
Orientationlandscape
Max file size5 MB
File typesJPG, PNG, GIF

Copy limits

Headline70 chars
Primary text150 chars

Notes & source

Intro text up to 600 chars; first 150 are most visible.

Official source: https://www.linkedin.com/help/lms/answer/a426102

Frequently asked questions

What size are LinkedIn Sponsored Content — Single Image ads?
LinkedIn Sponsored Content — Single Image ads are 1200×627 pixels with an aspect ratio of 1.91:1.
What aspect ratio does LinkedIn Sponsored Content — Single Image use?
LinkedIn Sponsored Content — Single Image supports 1.91:1, 1:1, and 4:5 aspect ratios.
What is the maximum file size for LinkedIn Sponsored Content — Single Image?
Files for LinkedIn Sponsored Content — Single Image can be up to 5 MB.
Which file formats does LinkedIn Sponsored Content — Single Image accept?
LinkedIn Sponsored Content — Single Image accepts JPG, PNG, and GIF files.
What are the copy limits for LinkedIn Sponsored Content — Single Image?
LinkedIn Sponsored Content — Single Image copy is limited to 70-character headlines and 150-character body text.
Where does LinkedIn Sponsored Content — Single Image appear on LinkedIn?
LinkedIn Sponsored Content — Single Image ads appear in the Feed placement on LinkedIn.
Where can I find the official LinkedIn Sponsored Content — Single Image documentation?
The official source for LinkedIn Sponsored Content — Single Image requirements is https://www.linkedin.com/help/lms/answer/a426102, linked from this page.
Are these LinkedIn Sponsored Content — Single Image specs kept up to date?
Yes — every spec entry references LinkedIn's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.