What size are LinkedIn Sponsored Content — Single Image ads?

LinkedIn Sponsored Content — Single Image ads are 1200×627 pixels with an aspect ratio of 1.91:1.

What aspect ratio does LinkedIn Sponsored Content — Single Image use?

LinkedIn Sponsored Content — Single Image supports 1.91:1, 1:1, and 4:5 aspect ratios.

What is the maximum file size for LinkedIn Sponsored Content — Single Image?

Files for LinkedIn Sponsored Content — Single Image can be up to 5 MB.

Which file formats does LinkedIn Sponsored Content — Single Image accept?

LinkedIn Sponsored Content — Single Image accepts JPG, PNG, and GIF files.

What are the copy limits for LinkedIn Sponsored Content — Single Image?

LinkedIn Sponsored Content — Single Image copy is limited to 70-character headlines and 150-character body text.

What is the LinkedIn Sponsored Content — Single Image ad format?

LinkedIn Sponsored Content — Single Image is a image ad format that runs in the Feed placement on LinkedIn. This page documents its full creative requirements, sourced from LinkedIn's official ad documentation.

Where does LinkedIn Sponsored Content — Single Image appear on LinkedIn?

LinkedIn Sponsored Content — Single Image ads appear in the Feed placement on LinkedIn.

How does LinkedIn Sponsored Content — Single Image compare to other LinkedIn ad formats?

LinkedIn Sponsored Content — Single Image differs from other LinkedIn placements in its 1200×627px canvas, and a 5MB file ceiling. Compare side-by-side from the LinkedIn publisher page on All Ad Specs.

LinkedIn Sponsored Content — Single Image ad specs

LinkedIn Sponsored Content — Single Image ads are horizontal 1.91:1 still images, measured at 1200×627 px, up to 5 MB per file, delivered as JPG, PNG, or GIF. They run in the Feed placement on LinkedIn. Use these requirements to brief designers, validate uploads, and avoid creative rejections in LinkedIn's ad manager.

Dimensions: 1200×627 px
Aspect ratio: 1.91:1, 1:1, 4:5
Max file size: 5 MB

Visual specifications

Dimensions	1200 × 627 px
Aspect ratios	1.91:1, 1:1, 4:5
Orientation	landscape
Max file size	5 MB
File types	JPG, PNG, GIF

Copy limits

Headline	70 chars
Primary text	150 chars

Notes & source

Intro text up to 600 chars; first 150 are most visible.

Official source: https://www.linkedin.com/help/lms/answer/a426102

Frequently asked questions

What size are LinkedIn Sponsored Content — Single Image ads?: LinkedIn Sponsored Content — Single Image ads are 1200×627 pixels with an aspect ratio of 1.91:1.
What aspect ratio does LinkedIn Sponsored Content — Single Image use?: LinkedIn Sponsored Content — Single Image supports 1.91:1, 1:1, and 4:5 aspect ratios.
What is the maximum file size for LinkedIn Sponsored Content — Single Image?: Files for LinkedIn Sponsored Content — Single Image can be up to 5 MB.
Which file formats does LinkedIn Sponsored Content — Single Image accept?: LinkedIn Sponsored Content — Single Image accepts JPG, PNG, and GIF files.
What are the copy limits for LinkedIn Sponsored Content — Single Image?: LinkedIn Sponsored Content — Single Image copy is limited to 70-character headlines and 150-character body text.
What is the LinkedIn Sponsored Content — Single Image ad format?: LinkedIn Sponsored Content — Single Image is a image ad format that runs in the Feed placement on LinkedIn. This page documents its full creative requirements, sourced from LinkedIn's official ad documentation.
Where does LinkedIn Sponsored Content — Single Image appear on LinkedIn?: LinkedIn Sponsored Content — Single Image ads appear in the Feed placement on LinkedIn.
How does LinkedIn Sponsored Content — Single Image compare to other LinkedIn ad formats?: LinkedIn Sponsored Content — Single Image differs from other LinkedIn placements in its 1200×627px canvas, and a 5MB file ceiling. Compare side-by-side from the LinkedIn publisher page on All Ad Specs.