LinkedIn

Published Modified

  • Image
  • Social

LinkedIn Spotlight Ad (Dynamic Ads) ad specs

LinkedIn Spotlight Ad (Dynamic Ads) ads are square 1:1 still images, measured at 100×100 px, up to 2 MB per file, delivered as JPG or PNG. They run in the Right rail (desktop) · personalised with the viewer’s profile placement on LinkedIn.

  • 100×100 px
  • 1:1
  • 2 MB
Test a creative

Visual

Dimensions
100 × 100 px
Aspect ratios
1:1
Max file size
2 MB
File types
JPG, PNG

Copy limits

CTA
18 chars
Headline
50 chars
Description
70 chars
Company name
25 chars

Notes & source

  • A Dynamic Ad that pulls in each viewer’s photo, job title and company
  • Size and file limits are for the company logo, with an optional 300 × 250 background image

Official source · checked not yet

Frequently asked questions

What size are LinkedIn Spotlight Ad (Dynamic Ads) assets?

LinkedIn Spotlight Ad (Dynamic Ads) assets are 100×100 pixels.

What is the maximum file size for LinkedIn Spotlight Ad (Dynamic Ads)?

Files for LinkedIn Spotlight Ad (Dynamic Ads) can be up to 2 MB.

Which file formats does LinkedIn Spotlight Ad (Dynamic Ads) accept?

LinkedIn Spotlight Ad (Dynamic Ads) accepts JPG and PNG files.

Related formats