Media Impact Fireplace ad specs

Media Impact Fireplace ads are still images, up to 0.2 MB per file, delivered as GIF, JPG, PNG, or HTML5. They run in the BILD, WELT and Media Impact portfolio · Desktop display placement on Media Impact.

200 KB

Test a creative

Visual

Max file size: 200 KB
File types: GIF, JPG, PNG, HTML5

Notes & source

Three parts enclosing the content (left skyscraper / top banner / right skyscraper)
The side parts can be made sticky
Run of portfolio / channel: 120x690 / dynamic width x 90 / 120x690
Per site: Autobild, Computerbild, clever-tanken 120x690 / 1020x90 / 120x690
BZ Berlin and fitbook/myhomebook/petbook/stylebook/techbook/travelbook 120x690 / 1024x90 / 120x690
BILD 120x954 / 1024x120 / 120x954
Business Insider 200x800 / 1230x90 / 200x800
SPORTBILD 120x954 / 1024x90 / 120x954
WELT 120x690 / 970x90 / 120x690 (below the navigation)
Animations max. 30 seconds
Looping only with special approval from the publisher (also applies to integrated videos)
Redirects (third-party tags) accepted
Scripts must return a static image in the given size and must not alter publisher HTML

Official source (opens in a new tab) · checked not yet

Frequently asked questions

What is the Media Impact Fireplace ad format?

Media Impact Fireplace is an image ad format that runs in the BILD, WELT and Media Impact portfolio · Desktop display placement on Media Impact. This page lists its creative requirements, taken from Media Impact’s official spec documentation.

What is the maximum file size for Media Impact Fireplace?

Files for Media Impact Fireplace can be up to 200 kB.

Which file formats does Media Impact Fireplace accept?

Media Impact Fireplace accepts GIF, JPG, PNG or HTML5 files.

Where can I find the official Media Impact Fireplace documentation?

The official source for Media Impact Fireplace requirements is https://www.mediaimpact.de/en/specs/fireplace/, linked from this page.

Visual

Notes & source

Frequently asked questions

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