Media Impact

Published Modified

  • Image
  • Display

Media Impact Medium Rectangle ad specs

Media Impact Medium Rectangle ads are horizontal 6:5 still images, measured at 300×250 px, up to 0.2 MB per file, delivered as GIF, JPG, PNG, or HTML5. They run in the BILD, WELT and Media Impact portfolio · Desktop display placement on Media Impact.

  • 300×250 px
  • 6:5
  • 200 KB
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Visual

Dimensions
300 × 250 px
Aspect ratios
6:5
Max file size
200 KB
File types
GIF, JPG, PNG, HTML5

Notes & source

  • Redirects (third-party tags) accepted
  • Scripts must return a static image in the given size and must not alter publisher HTML
  • HTML5: 200 kB physical (unpacked) or as a redirect, max. 2 MB polite download
  • Delivered as one ZIP per banner element with index.html
  • Animations max. 30 seconds
  • Looping only with special approval from the publisher (also applies to integrated videos)
  • Retina 600x500 accepted (HTML5/redirect at 600x500 must scale to the 300x250 frame)
  • Programmatic bookings need the standard 300x250
  • App placements: no JS events, must work in the iOS WebView

Official source · checked not yet

Official source · checked not yet

Official source · checked not yet

Frequently asked questions

What is the Media Impact Medium Rectangle ad format?

Media Impact Medium Rectangle is an image ad format that runs in the BILD, WELT and Media Impact portfolio · Desktop display placement on Media Impact. This page lists its creative requirements, taken from Media Impact’s official spec documentation.

What size are Media Impact Medium Rectangle ads?

Media Impact Medium Rectangle ads are 300×250 pixels, an aspect ratio of 6:5.

What is the maximum file size for Media Impact Medium Rectangle?

Files for Media Impact Medium Rectangle can be up to 200 kB.

Which file formats does Media Impact Medium Rectangle accept?

Media Impact Medium Rectangle accepts GIF, JPG, PNG or HTML5 files.

Where can I find the official Media Impact Medium Rectangle documentation?

The official source for Media Impact Medium Rectangle requirements is https://www.mediaimpact.de/en/specs/medium-rectangle/, linked from this page.

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