Media Impact Mobile Lead Ad ad specs

Media Impact Mobile Lead Ad ads are still images, up to 0.2 MB per file, delivered as GIF, JPG, PNG, or HTML5. They run in the BILD, WELT and Media Impact portfolio · Mobile display placement on Media Impact.

200 KB

Test a creative

Visual

Max file size: 200 KB
File types: GIF, JPG, PNG, HTML5

Notes & source

Reminder banner that stays after a preceding ad
Size depends on the product booked: 6:1 320x50, 4:1 320x75 or 2:1 320x150
Retina 640x100 / 640x150 / 640x300 accepted (HTML5/redirect must scale)
Programmatic and in-app need the standard size
Mark the creative with a clearly visible -w-
App placements: no JS events, must work in the iOS WebView
Animations max. 30 seconds
Looping only with special approval from the publisher (also applies to integrated videos)
Redirects (third-party tags) accepted
Scripts must return a static image in the given size and must not alter publisher HTML

Official source (opens in a new tab) · checked not yet

Frequently asked questions

What is the Media Impact Mobile Lead Ad ad format?

Media Impact Mobile Lead Ad is an image ad format that runs in the BILD, WELT and Media Impact portfolio · Mobile display placement on Media Impact. This page lists its creative requirements, taken from Media Impact’s official spec documentation.

What sizes does Media Impact Mobile Lead Ad use?

Media Impact Mobile Lead Ad uses 320×50, 320×75 and 320×150 pixels.

What is the maximum file size for Media Impact Mobile Lead Ad?

Files for Media Impact Mobile Lead Ad can be up to 200 kB.

Which file formats does Media Impact Mobile Lead Ad accept?

Media Impact Mobile Lead Ad accepts GIF, JPG, PNG or HTML5 files.

Where can I find the official Media Impact Mobile Lead Ad documentation?

The official source for Media Impact Mobile Lead Ad requirements is https://www.mediaimpact.de/en/specs/mobile-lead-ad/, linked from this page.

Visual

Notes & source

Frequently asked questions

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