Media Impact

Published Modified

  • Image
  • Display

Media Impact Wallpaper ad specs

Media Impact Wallpaper ads are still images, up to 0.2 MB per file, delivered as GIF, JPG, PNG, or HTML5. They run in the BILD, WELT and Media Impact portfolio · Desktop display placement on Media Impact.

  • 200 KB
Test a creative

Visual

Max file size
200 KB
File types
GIF, JPG, PNG, HTML5

Notes & source

  • Superbanner plus skyscraper
  • The skyscraper docks to the side and can be made sticky
  • Channel / run of portfolio 728x90 + 160x600 (superbanner width may be dynamic for HTML5/redirect)
  • Per site: Autobild 1020x90 + 210x690, BILD min. 728x90 + 120x600 up to 1024x120 + 200x954, BZ Berlin 1024x90 + 200x742, Business Insider 1230x90 + 200x800, Computerbild 1020x90 + 210x780, fitbook/myhomebook/petbook/stylebook/techbook/travelbook 1024x90 + 200x690, SPORTBILD 1024x90 + 160x690, WELT 970x90 + 200x690 (below the navigation)
  • 200 kB per banner (400 kB in total) hosted, max. 2 MB polite download
  • Animations max. 30 seconds
  • Looping only with special approval from the publisher (also applies to integrated videos)
  • Redirects (third-party tags) accepted
  • Scripts must return a static image in the given size and must not alter publisher HTML

Official source · checked not yet

Official source · checked not yet

Official source · checked not yet

Frequently asked questions

What is the Media Impact Wallpaper ad format?

Media Impact Wallpaper is an image ad format that runs in the BILD, WELT and Media Impact portfolio · Desktop display placement on Media Impact. This page lists its creative requirements, taken from Media Impact’s official spec documentation.

What sizes does Media Impact Wallpaper use?

Media Impact Wallpaper uses 728×90 and 160×600 pixels.

What is the maximum file size for Media Impact Wallpaper?

Files for Media Impact Wallpaper can be up to 200 kB.

Which file formats does Media Impact Wallpaper accept?

Media Impact Wallpaper accepts GIF, JPG, PNG or HTML5 files.

Where can I find the official Media Impact Wallpaper documentation?

The official source for Media Impact Wallpaper requirements is https://www.mediaimpact.de/en/specs/wallpaper/, linked from this page.

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