Meta · Facebook

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Meta · Facebook Audience Network Native, Banner and Interstitial Carousel ad specs

Meta · Facebook Audience Network Native, Banner and Interstitial Carousel ads run in Audience Network (third-party apps and websites) · Native, Banner and Interstitial. Meta lists JPG, PNG, MP4, MOV or GIF, ratio 1:1, at least 1080×1080 px recommended, images up to 30 MB and videos up to 4 GB.

  • 1:1
  • 30 MB
  • 240 s
Test a creative

Visual

Aspect ratios
1:1
Orientation
square
Max file size
30 MB
File types
JPG, PNG, MP4, MOV, GIF
Recommended ratio
1:1

Video & audio

Max duration
240 s
Min duration
1 s

Copy limits

Text
125 chars
Headline
40 chars
Description
20 chars

Notes & source

  • Runs on Audience Network, Meta’s network of third-party apps and websites
  • 2 to 10 cards, each an image (JPG or PNG, up to 30 MB) or a video (MP4, MOV or GIF, up to 4 GB, 1–240 seconds)
  • Square 1:1
  • At least 1080×1080 recommended
  • Landing page URL required

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