What size are Meta · Facebook Feed Image Ad ads?

Meta · Facebook Feed Image Ad ads are 1080×1080 pixels with an aspect ratio of 1:1.

What aspect ratio does Meta · Facebook Feed Image Ad use?

Meta · Facebook Feed Image Ad supports 1:1, 1.91:1, and 4:5 aspect ratios.

What is the maximum file size for Meta · Facebook Feed Image Ad?

Files for Meta · Facebook Feed Image Ad can be up to 30 MB.

Which file formats does Meta · Facebook Feed Image Ad accept?

Meta · Facebook Feed Image Ad accepts JPG and PNG files.

What are the copy limits for Meta · Facebook Feed Image Ad?

Meta · Facebook Feed Image Ad copy is limited to 27-character headlines, 125-character body text, and 20-character CTAs.

What color profile should Meta · Facebook Feed Image Ad use?

Export Meta · Facebook Feed Image Ad creative in the sRGB color profile so previews and final delivery match.

Where does Meta · Facebook Feed Image Ad appear on Meta · Facebook?

Meta · Facebook Feed Image Ad ads appear in the Feed placement on Meta · Facebook.

Where can I find the official Meta · Facebook Feed Image Ad documentation?

The official source for Meta · Facebook Feed Image Ad requirements is https://www.facebook.com/business/ads-guide/image/facebook-feed, linked from this page.

Meta · Facebook Feed Image Ad ad specs

Meta · Facebook Feed Image Ad ads are square 1:1 still images, measured at 1080×1080 px, up to 30 MB per file, delivered as JPG or PNG. They run in the Feed placement on Meta · Facebook. Export in sRGB color space to match how the platform renders previews.

Dimensions: 1080×1080 px
Aspect ratio: 1:1, 1.91:1, 4:5
Max file size: 30 MB

Visual specifications

Dimensions	1080 × 1080 px
Aspect ratios	1:1, 1.91:1, 4:5
Orientation	square
Max file size	30 MB
File types	JPG, PNG
Color profile	sRGB
Resolution	72 DPI

Copy limits

Headline	27 chars
Primary text	125 chars
Call to action	20 chars

Notes & source

Ratios from 1.91:1 to 1:1 supported; 1:1 recommended. Up to 20% text in image preferred.

Official source: https://www.facebook.com/business/ads-guide/image/facebook-feed

Frequently asked questions

What size are Meta · Facebook Feed Image Ad ads?: Meta · Facebook Feed Image Ad ads are 1080×1080 pixels with an aspect ratio of 1:1.
What aspect ratio does Meta · Facebook Feed Image Ad use?: Meta · Facebook Feed Image Ad supports 1:1, 1.91:1, and 4:5 aspect ratios.
What is the maximum file size for Meta · Facebook Feed Image Ad?: Files for Meta · Facebook Feed Image Ad can be up to 30 MB.
Which file formats does Meta · Facebook Feed Image Ad accept?: Meta · Facebook Feed Image Ad accepts JPG and PNG files.
What are the copy limits for Meta · Facebook Feed Image Ad?: Meta · Facebook Feed Image Ad copy is limited to 27-character headlines, 125-character body text, and 20-character CTAs.
What color profile should Meta · Facebook Feed Image Ad use?: Export Meta · Facebook Feed Image Ad creative in the sRGB color profile so previews and final delivery match.
Where does Meta · Facebook Feed Image Ad appear on Meta · Facebook?: Meta · Facebook Feed Image Ad ads appear in the Feed placement on Meta · Facebook.
Where can I find the official Meta · Facebook Feed Image Ad documentation?: The official source for Meta · Facebook Feed Image Ad requirements is https://www.facebook.com/business/ads-guide/image/facebook-feed, linked from this page.