Meta · Facebook

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  • Social

Meta · Facebook Business Explore Carousel ad specs

Meta · Facebook Business Explore Carousel ads run in Facebook Business Explore. Meta lists JPG, PNG, MP4, MOV or GIF, ratio 1:1, at least 1080×1080 px recommended, images up to 30 MB and videos up to 4 GB.

  • 1:1
  • 30 MB
  • 14 400 s
Test a creative

Visual

Aspect ratios
1:1
Orientation
square
Max file size
30 MB
File types
JPG, PNG, MP4, MOV, GIF
Recommended ratio
1:1

Video & audio

Max duration
14 400 s
Min duration
1 s

Copy limits

Text
125 chars
Headline
32 chars
Description
18 chars

Notes & source

  • 2 to 10 cards, each an image (JPG or PNG, up to 30 MB) or a video (MP4, MOV or GIF, up to 4 GB, 1 second to 240 minutes), each with its own link
  • Square 1:1
  • At least 1080×1080 recommended
  • 3% aspect-ratio tolerance
  • Landing page URL required

Official source · checked not yet

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