Meta · Facebook ad specs

Meta · Facebook supports 6 documented ad formats across the Social category. Browse the full list of placements, dimensions, file size limits, and creative requirements for advertising on Meta · Facebook. Facebook feed, Stories, Reels, Marketplace and right-column placements across Meta's flagship social network.

Frequently asked questions

How many ad formats does Meta · Facebook support?
Meta · Facebook currently has 6 documented ad formats in this directory.
What kind of platform is Meta · Facebook?
Meta · Facebook is part of the Social category. See the format list above for placements where ads can run.
Where can I find Meta · Facebook's official ad spec documentation?
Each format on this page links out to Meta · Facebook's official source. You can also visit https://www.facebook.com/business/ads-guide for general information.
Are Meta · Facebook ad specs kept up to date?
Yes — every format page references the original publisher source so the dimensions, file size limits, and codec requirements stay in sync.