Meta · Facebook

Published Modified

  • Video
  • Video
  • Display

Meta · Facebook Audience Network Native, Banner and Interstitial Video ad specs

Meta · Facebook Audience Network Native, Banner and Interstitial Video ads run in Audience Network (third-party apps and websites) · Native, Banner and Interstitial. Meta lists MP4, MOV or GIF, ratio 9:16, at least 1080×1080 px recommended, up to 4 GB.

  • 9:16
  • 4 GB
  • 120 s
Test a creative

Visual

Aspect ratios
9:16
Orientation
portrait
Max file size
4 GB
File types
MP4, MOV, GIF
Recommended ratio
9:16

Video & audio

Max duration
120 s
Min duration
1 s
Video codec
H.264
Audio codec
AAC

Copy limits

Text
125 chars
Headline
40 chars
Description
30 chars

Notes & source

  • Runs on Audience Network, Meta’s network of third-party apps and websites (native, banner and interstitial)
  • 9:16
  • At least 1080×1080 recommended
  • 1 second to 2 minutes, up to 4 GB
  • Captions not supported
  • No edit lists or special boxes in the file container

Official source · checked not yet

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