Meta · Facebook Feed Video Ad ad specs

Meta · Facebook Feed Video Ad ads are square 1:1 video clips, measured at 1080×1080 px, up to 4096 MB per file, up to 14460 seconds long, delivered as MP4, MOV, or GIF. They run in the Feed placement on Meta · Facebook. Encode with H.264 video with AAC audio at 30 fps for clean playback across devices.

Visual specifications

Dimensions1080 × 1080 px
Aspect ratios1:1, 4:5
Orientationsquare
Max file size4096 MB
File typesMP4, MOV, GIF

Video & audio

Max duration14460 sec
Video codecH.264
Frame rate30 fps
Video bitrate8000 kbps
Audio codecAAC
Audio channelsstereo (2)
Audio bitrate128 kbps
Sample rate48000 Hz

Copy limits

Headline27 chars
Primary text125 chars
Call to action20 chars

Notes & source

Up to 241 minutes; under 15s recommended for completion.

Official source: https://www.facebook.com/business/ads-guide/video/facebook-feed

Frequently asked questions

What size are Meta · Facebook Feed Video Ad ads?
Meta · Facebook Feed Video Ad ads are 1080×1080 pixels with an aspect ratio of 1:1.
What aspect ratio does Meta · Facebook Feed Video Ad use?
Meta · Facebook Feed Video Ad supports 1:1 and 4:5 aspect ratios.
What is the maximum file size for Meta · Facebook Feed Video Ad?
Files for Meta · Facebook Feed Video Ad can be up to 4096 MB.
How long can a Meta · Facebook Feed Video Ad video be?
Meta · Facebook Feed Video Ad videos can run up to 14460 seconds.
Which file formats does Meta · Facebook Feed Video Ad accept?
Meta · Facebook Feed Video Ad accepts MP4, MOV, and GIF files.
What codec should Meta · Facebook Feed Video Ad ads use?
Encode Meta · Facebook Feed Video Ad with H.264 and AAC at 30 fps.
What are the copy limits for Meta · Facebook Feed Video Ad?
Meta · Facebook Feed Video Ad copy is limited to 27-character headlines, 125-character body text, and 20-character CTAs.
Where does Meta · Facebook Feed Video Ad appear on Meta · Facebook?
Meta · Facebook Feed Video Ad ads appear in the Feed placement on Meta · Facebook.