Meta · Facebook

Published Modified

  • Video
  • Social
  • Video

Meta · Facebook In-Stream Video ad specs

Meta · Facebook In-Stream Video ads run in Facebook In-Stream Video (before, during or after videos and in Live streams). Meta lists MP4, MOV or GIF, ratio 16:9 or 1:1, at least 1080×1080 px recommended, up to 4 GB.

  • 16:9
  • 1:1
  • 4 GB
  • 600 s
Test a creative

Visual

Aspect ratios
16:9, 1:1
Max file size
4 GB
File types
MP4, MOV, GIF

Video & audio

Max duration
600 s
Min duration
5 s
Video codec
H.264
Audio codec
AAC

Copy limits

Text
125 chars
Headline
40 chars

Notes & source

  • Ratio 16:9 or 1:1
  • At least 1080×1080 recommended
  • Desktop 5–15 seconds, mobile 5 seconds to 10 minutes (the limit can vary by objective)
  • Up to 4 GB
  • Ads of 15 seconds or less play in full
  • Longer ads show the first 15 seconds and then truncate
  • Ads may be skippable after 5 seconds
  • No edit lists or special boxes in the file container

Official source · checked not yet

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