Meta · Facebook

Published Modified

  • Image
  • Social

Meta · Facebook In-Stream Image ad specs

Meta · Facebook In-Stream Image ads run in Facebook In-Stream Video (after 15 seconds of the main video, on mobile and desktop). Meta lists JPG or PNG, ratio 1.91:1 to 1:1, at least 1080×1080 px recommended, up to 30 MB.

  • min 600×600 px
  • 1.91:1
  • 1:1
  • 30 MB
Test a creative

Visual

Minimum size
600 × 600 px
Aspect ratios
1.91:1, 1:1
Max file size
30 MB
File types
JPG, PNG

Copy limits

Text
125 chars
Headline
40 chars
Description
30 chars

Notes & source

  • Image ads shown to people watching Facebook videos, on mobile and desktop
  • They can show up after 15 seconds of the main video
  • Any ratio from 1.91:1 to 1:1, 3% tolerance
  • At least 1080×1080 recommended and 600×600 minimum
  • Up to 30 MB
  • Because the image shows small, Meta advises against adding text on it

Official source · checked not yet

Related formats