Meta · Facebook

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  • Image
  • Social

Meta · Facebook Messenger Stories Image ad specs

Meta · Facebook Messenger Stories Image ads run in Messenger Stories (Messenger app). Meta lists JPG or PNG, ratio 9:16, at least 1080×1080 px recommended, up to 30 MB.

  • min 500 px wide
  • 9:16
  • 30 MB
Test a creative

Visual

Minimum width
500 px
Aspect ratios
9:16
Orientation
portrait
Max file size
30 MB
File types
JPG, PNG
Recommended ratio
9:16

Copy limits

Text
125 chars
Headline
40 chars

Notes & source

  • Runs in Messenger Stories
  • 9:16
  • At least 1080×1080 recommended and 500 px wide minimum
  • 1% aspect-ratio tolerance
  • Leave roughly 14% (250 px) at the top and 20% (340 px) at the bottom free of text and logos (the call to action covers them)

Official source · checked not yet

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