Meta · Facebook

Published Modified

  • Image
  • Social

Meta · Facebook Reels Collection ad specs

Meta · Facebook Reels Collection ads run in Facebook Reels. Meta lists JPG, PNG, MP4, MOV or GIF, ratio 9:16 to 1:1, at least 1080×1080 px recommended, images up to 30 MB and videos up to 4 GB.

  • 9:16
  • 1:1
  • 30 MB
Test a creative

Visual

Aspect ratios
9:16, 1:1
Max file size
30 MB
File types
JPG, PNG, MP4, MOV, GIF

Copy limits

Text
72 chars
Headline
10 chars

Safe zone

Top
14%
Bottom
35%
Sides
6%

Notes & source

  • Cover ratio 9:16 to 1:1
  • At least 1080×1080 recommended
  • Images JPG or PNG up to 30 MB
  • Video MP4, MOV or GIF up to 4 GB
  • Leave roughly 14% at the top, 35% at the bottom and 6% on each side free of text and logos
  • Primary text 72 characters, headline 10
  • Instant Experience and landing page URL required

Official source · checked not yet

Related formats