Meta · FacebookPublished Modified
Meta · Facebook Reels Image ad specs
Meta · Facebook Reels Image ads run in Facebook Reels. Meta lists JPG or PNG, ratio 9:16, 1440×2560 px recommended, up to 30 MB.
- min 600×600 px
- 9:16
- 30 MB
Visual
- Minimum size
- 600 × 600 px
- Aspect ratios
- 9:16
- Orientation
- portrait
- Max file size
- 30 MB
- File types
- JPG, PNG
- Recommended size
- 1440 × 2560 px
- Recommended ratio
- 9:16
Copy limits
- Text
- 40 chars
- Headline
- 55 chars
Safe zone
- Top
- 14%
- Bottom
- 35%
- Sides
- 6%
Notes & source
- Recommended 1440×2560 (9:16)
- At least 600×600
- 3% aspect-ratio tolerance
- Leave roughly 14% at the top, 35% at the bottom and 6% on each side free of text and logos
- The page also advises against adding text on images
Official source (opens in a new tab) · checked not yet