Meta · Facebook

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  • Social

Meta · Facebook Reels Overlay Carousel ad specs

Meta · Facebook Reels Overlay Carousel ads run in Ads on Facebook Reels (overlay at the start of a Reel, as a banner at the bottom). Meta lists JPG or PNG, ratio 1:1, at least 1080×1080 px recommended, up to 30 MB.

  • min 600×600 px
  • 1:1
  • 30 MB
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Visual

Minimum size
600 × 600 px
Aspect ratios
1:1
Orientation
square
Max file size
30 MB
File types
JPG, PNG
Recommended ratio
1:1

Copy limits

Text
60 chars
Headline
10 chars

Notes & source

  • Facebook Reels overlay ads as carousel image ads, at the start of a Reel as a banner at the bottom
  • Up to 10 image cards (JPG or PNG, up to 30 MB)
  • Square 1:1
  • At least 1080×1080 recommended and 600×600 minimum
  • 3% aspect-ratio tolerance
  • Because the images show small, Meta advises against adding text on them

Official source · checked not yet

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