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Meta · Facebook Reels Overlay Image ad specs

Meta · Facebook Reels Overlay Image ads run in Ads on Facebook Reels (overlay at the start of a Reel: a banner at the bottom or a sticker near the top). Meta lists JPG or PNG, ratio 1:1, at least 1080×1080 px recommended, up to 30 MB.

  • min 300×300 px
  • 1:1
  • 30 MB
Test a creative

Visual

Minimum size
300 × 300 px
Aspect ratios
1:1
Orientation
square
Max file size
30 MB
File types
JPG, PNG
Recommended ratio
1:1

Copy limits

Text
60 chars
Headline
10 chars

Safe zone

Top
14%
Bottom
35%
Sides
6%

Notes & source

  • Facebook Reels overlay ads: a single static image at the start of a Reel, shown as a banner at the bottom or a sticker near the top
  • Square 1:1
  • At least 1080×1080 recommended and 300×300 minimum
  • 0% aspect-ratio tolerance
  • Up to 30 MB
  • Leave roughly 14% at the top, 35% at the bottom and 6% on each side free of text and logos
  • Because the image shows small, Meta advises against adding text on it

Official source · checked not yet

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