Meta · Facebook Right Column Image ad specs

Meta · Facebook Right Column Image ads are square 1:1 still images, measured at 1200×1200 px, up to 30 MB per file, delivered as JPG or PNG. They run in the Right Column placement on Meta · Facebook. Use these requirements to brief designers, validate uploads, and avoid creative rejections in Meta · Facebook's ad manager.

Visual specifications

Dimensions1200 × 1200 px
Aspect ratios1:1
Orientationsquare
Max file size30 MB
File typesJPG, PNG

Notes & source

Desktop only. No primary text on the rendered creative.

Official source: https://www.facebook.com/business/ads-guide/image/facebook-right-column

Frequently asked questions

What size are Meta · Facebook Right Column Image ads?
Meta · Facebook Right Column Image ads are 1200×1200 pixels with an aspect ratio of 1:1.
What aspect ratio does Meta · Facebook Right Column Image use?
Meta · Facebook Right Column Image supports 1:1 aspect ratio.
What is the maximum file size for Meta · Facebook Right Column Image?
Files for Meta · Facebook Right Column Image can be up to 30 MB.
Which file formats does Meta · Facebook Right Column Image accept?
Meta · Facebook Right Column Image accepts JPG and PNG files.
Where does Meta · Facebook Right Column Image appear on Meta · Facebook?
Meta · Facebook Right Column Image ads appear in the Right Column placement on Meta · Facebook.
Where can I find the official Meta · Facebook Right Column Image documentation?
The official source for Meta · Facebook Right Column Image requirements is https://www.facebook.com/business/ads-guide/image/facebook-right-column, linked from this page.
Are these Meta · Facebook Right Column Image specs kept up to date?
Yes — every spec entry references Meta · Facebook's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.
Can I reuse the same creative for other Meta · Facebook placements?
Often partially — many Meta · Facebook placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.