Meta · Facebook Stories Image ad specs

Meta · Facebook Stories Image ads are vertical 9:16 still images, measured at 1080×1920 px, up to 30 MB per file, delivered as JPG or PNG. They run in the Stories placement on Meta · Facebook. Export in sRGB color space to match how the platform renders previews.

Visual specifications

Dimensions1080 × 1920 px
Aspect ratios9:16
Orientationportrait
Max file size30 MB
File typesJPG, PNG
Color profilesRGB

Notes & source

Per Meta's Stories Safe Zone template: keep ~250px (13%) at top clear of profile UI and ~390px (20%) at bottom clear of CTA/caption. Ratio between 9:16 and 1.91:1.

Official source: https://www.facebook.com/business/ads-guide/image/facebook-stories

Frequently asked questions

What size are Meta · Facebook Stories Image ads?
Meta · Facebook Stories Image ads are 1080×1920 pixels with an aspect ratio of 9:16.
What aspect ratio does Meta · Facebook Stories Image use?
Meta · Facebook Stories Image supports 9:16 aspect ratio.
What is the maximum file size for Meta · Facebook Stories Image?
Files for Meta · Facebook Stories Image can be up to 30 MB.
Which file formats does Meta · Facebook Stories Image accept?
Meta · Facebook Stories Image accepts JPG and PNG files.
What color profile should Meta · Facebook Stories Image use?
Export Meta · Facebook Stories Image creative in the sRGB color profile so previews and final delivery match.
Where does Meta · Facebook Stories Image appear on Meta · Facebook?
Meta · Facebook Stories Image ads appear in the Stories placement on Meta · Facebook.
Where can I find the official Meta · Facebook Stories Image documentation?
The official source for Meta · Facebook Stories Image requirements is https://www.facebook.com/business/ads-guide/image/facebook-stories, linked from this page.
Are these Meta · Facebook Stories Image specs kept up to date?
Yes — every spec entry references Meta · Facebook's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.