Meta · Facebook

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  • Social

Meta · Facebook Threads Feed Image ad specs

Meta · Facebook Threads Feed Image ads run in Threads feed (Threads app). Meta lists JPG or PNG, ratio 1.91:1 to 9:16, 1440×1440 px recommended.

  • 1.91:1
  • 9:16
Test a creative

Visual

Aspect ratios
1.91:1, 9:16
Orientation
square
File types
JPG, PNG
Recommended size
1440 × 1440 px

Copy limits

Text
160 chars
Headline
40 chars

Notes & source

  • Runs in the Threads feed
  • JPG or PNG
  • Any ratio from 1.91:1 to 9:16, but images taller than 4:5 are cropped to 4:5
  • Recommended 1440×1440
  • No minimum or maximum resolution
  • Primary text 80–160 characters (no URLs), up to 30 hashtags
  • Headline 40
  • Not all call-to-action buttons are supported

Official source · checked not yet

Related formats