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Microsoft Advertising App Install Ad ad specs

Microsoft Advertising App Install Ad ads are text creatives. They run in the Microsoft Search Network · App install ads (mobile search) placement on Microsoft Advertising. Copy is capped at 25-character headline and 71-character text.

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    Copy limits

    Text
    71 chars
    Headline
    25 chars

    Notes & source

    • A title of up to 25 characters and ad copy of up to 71
    • Together they must be at least three words
    • Traditional Chinese ad groups allow 15 characters for the title and 38 for the copy
    • The ad links to the app’s store listing (iOS or Android)
    • Values from the Microsoft Advertising API reference (AppInstallAd)

    Official source · checked not yet

    Frequently asked questions

    What are the copy limits for Microsoft Advertising App Install Ad?

    Microsoft Advertising App Install Ad allows 25 characters for headlines, 71 characters for body text.

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