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Microsoft Advertising Responsive Search Ad ad specs

Microsoft Advertising Responsive Search Ad ads are text creatives. They run in the Microsoft Search Network (Bing, Copilot and search partners) · Search ads placement on Microsoft Advertising. Copy is capped at 30-character headline, 90-character text, and 15-character display path.

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    Copy limits

    Text
    90 chars
    Headline
    30 chars
    Display path
    15 chars

    Notes & source

    • 3–15 headlines and 2–4 descriptions per ad
    • Bing shows up to 3 headlines and 2 descriptions at a time, and descriptions are not always shown
    • Limits count characters after dynamic text substitution
    • Double-width characters (Chinese, Japanese, Korean and emoji) halve them: 15 for headlines, 45 for descriptions and 7 for each path
    • Two optional display URL paths of up to 15 characters each
    • The final URL domain plus both paths must stay within 67 characters
    • Values from the Microsoft Advertising API reference (Bing Ads API v13), which states the limits the platform enforces

    Official source · checked not yet

    Frequently asked questions

    What are the copy limits for Microsoft Advertising Responsive Search Ad?

    Microsoft Advertising Responsive Search Ad allows 30 characters for headlines, 90 characters for body text, 15 characters for each display URL path.

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