Microsoft Advertising

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Microsoft Advertising Dynamic Search Ad ad specs

Microsoft Advertising Dynamic Search Ad ads are text creatives. They run in the Microsoft Search Network (Bing, Copilot and search partners) · Dynamic search ads placement on Microsoft Advertising. Copy is capped at 90-character text and 15-character display path.

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    Copy limits

    Text
    90 chars
    Display path
    15 chars

    Notes & source

    • The headline and display URL are generated from your website
    • You write two descriptions (Text and TextPart2) of up to 90 characters each
    • Traditional Chinese ad groups allow 45 characters per description and 7 per path
    • Two optional display URL paths of up to 15 characters each, with no forward slash
    • Values from the Microsoft Advertising API reference (Bing Ads API v13)

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    Frequently asked questions

    What are the copy limits for Microsoft Advertising Dynamic Search Ad?

    Microsoft Advertising Dynamic Search Ad allows 90 characters for body text, 15 characters for each display URL path.

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