Microsoft Advertising

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Microsoft Advertising Performance Max Asset Group ad specs

Microsoft Advertising Performance Max Asset Group ads are text creatives. They run in the Performance Max campaigns · Search and Microsoft Audience Network placement on Microsoft Advertising. Copy is capped at 25-character business name and 15-character display path.

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    Copy limits

    Display path
    15 chars
    Business name
    25 chars

    Notes & source

    • 3–15 headlines, 1–5 long headlines, 2–5 descriptions, a 25-character business name and a call to action per asset group
    • At least one landscape (1.91:1) and one square (1:1) image
    • Up to 20 images and 5 logos
    • Image sub-types match the multimedia and audience ad crops (1.91:1, 1:1, 4:1, 1:2 and more)
    • The API reference gives no character limits for Performance Max headlines and descriptions
    • The 30/90 limits of the other responsive formats are likely but unconfirmed
    • Values from the Microsoft Advertising API reference (AssetGroup)

    Official source · checked not yet

    Frequently asked questions

    What are the copy limits for Microsoft Advertising Performance Max Asset Group?

    Microsoft Advertising Performance Max Asset Group allows 25 characters for business name, 15 characters for each display URL path.

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