What size are Mozilla Ads Billboard ads?

Mozilla Ads Billboard ads are 970×250 pixels with an aspect ratio of 97:25.

What aspect ratio does Mozilla Ads Billboard use?

Mozilla Ads Billboard supports 97:25 aspect ratio.

Which file formats does Mozilla Ads Billboard accept?

Mozilla Ads Billboard accepts JPG and PNG files.

Where does Mozilla Ads Billboard appear on Mozilla Ads?

Mozilla Ads Billboard ads appear in the New Tab placement on Mozilla Ads.

Where can I find the official Mozilla Ads Billboard documentation?

The official source for Mozilla Ads Billboard requirements is https://www.mozilla.org/en-US/advertising/solutions/, linked from this page.

Are these Mozilla Ads Billboard specs kept up to date?

Yes — every spec entry references Mozilla Ads's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.

Can I reuse the same creative for other Mozilla Ads placements?

Often partially — many Mozilla Ads placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.

Mozilla Ads Billboard ad specs

Mozilla Ads Billboard ads are horizontal 97:25 still images, measured at 970×250 px, delivered as JPG or PNG. They run in the New Tab placement on Mozilla Ads. Use these requirements to brief designers, validate uploads, and avoid creative rejections in Mozilla Ads's ad manager.

Dimensions: 970×250 px
Aspect ratio: 97:25
File types: JPG, PNG

Visual specifications

Dimensions	970 × 250 px
Aspect ratios	97:25
Orientation	landscape
File types	JPG, PNG

Notes & source

IAB standard 970×250 billboard on the Firefox New Tab page.

Official source: https://www.mozilla.org/en-US/advertising/solutions/

Frequently asked questions

What size are Mozilla Ads Billboard ads?: Mozilla Ads Billboard ads are 970×250 pixels with an aspect ratio of 97:25.
What aspect ratio does Mozilla Ads Billboard use?: Mozilla Ads Billboard supports 97:25 aspect ratio.
Which file formats does Mozilla Ads Billboard accept?: Mozilla Ads Billboard accepts JPG and PNG files.
Where does Mozilla Ads Billboard appear on Mozilla Ads?: Mozilla Ads Billboard ads appear in the New Tab placement on Mozilla Ads.
Where can I find the official Mozilla Ads Billboard documentation?: The official source for Mozilla Ads Billboard requirements is https://www.mozilla.org/en-US/advertising/solutions/, linked from this page.
Are these Mozilla Ads Billboard specs kept up to date?: Yes — every spec entry references Mozilla Ads's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.
Can I reuse the same creative for other Mozilla Ads placements?: Often partially — many Mozilla Ads placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.