Which file formats does Mozilla Ads Native Ads accept?

Mozilla Ads Native Ads accepts JPG and PNG files.

Where does Mozilla Ads Native Ads appear on Mozilla Ads?

Mozilla Ads Native Ads ads appear in the New Tab placement on Mozilla Ads.

Where can I find the official Mozilla Ads Native Ads documentation?

The official source for Mozilla Ads Native Ads requirements is https://www.mozilla.org/en-US/advertising/solutions/, linked from this page.

Are these Mozilla Ads Native Ads specs kept up to date?

Yes — every spec entry references Mozilla Ads's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.

Can I reuse the same creative for other Mozilla Ads placements?

Often partially — many Mozilla Ads placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.

Mozilla Ads Native Ads ad specs

Mozilla Ads Native Ads ads are horizontal still images, delivered as JPG or PNG. They run in the New Tab placement on Mozilla Ads. Use these requirements to brief designers, validate uploads, and avoid creative rejections in Mozilla Ads's ad manager.

File types: JPG, PNG
Orientation: Landscape
Media type: Image

Visual specifications

Orientation	landscape
File types	JPG, PNG

Notes & source

Branded content card shown alongside Pocket-recommended articles on the Firefox New Tab page.

Official source: https://www.mozilla.org/en-US/advertising/solutions/

Frequently asked questions

Which file formats does Mozilla Ads Native Ads accept?: Mozilla Ads Native Ads accepts JPG and PNG files.
Where does Mozilla Ads Native Ads appear on Mozilla Ads?: Mozilla Ads Native Ads ads appear in the New Tab placement on Mozilla Ads.
Where can I find the official Mozilla Ads Native Ads documentation?: The official source for Mozilla Ads Native Ads requirements is https://www.mozilla.org/en-US/advertising/solutions/, linked from this page.
Are these Mozilla Ads Native Ads specs kept up to date?: Yes — every spec entry references Mozilla Ads's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.
Can I reuse the same creative for other Mozilla Ads placements?: Often partially — many Mozilla Ads placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.