Mozilla Ads Sponsored Tiles ad specs

Mozilla Ads Sponsored Tiles ads are square still images, delivered as JPG or PNG. They run in the New Tab placement on Mozilla Ads. Use these requirements to brief designers, validate uploads, and avoid creative rejections in Mozilla Ads's ad manager.

Visual specifications

Orientationsquare
File typesJPG, PNG

Notes & source

Logo tile displayed on the Firefox New Tab page. No specific pixel dimensions published; tiles render as small branded icons. Creative must be a recognisable brand logo.

Official source: https://www.mozilla.org/en-US/advertising/solutions/

Frequently asked questions

Which file formats does Mozilla Ads Sponsored Tiles accept?
Mozilla Ads Sponsored Tiles accepts JPG and PNG files.
Where does Mozilla Ads Sponsored Tiles appear on Mozilla Ads?
Mozilla Ads Sponsored Tiles ads appear in the New Tab placement on Mozilla Ads.
Where can I find the official Mozilla Ads Sponsored Tiles documentation?
The official source for Mozilla Ads Sponsored Tiles requirements is https://www.mozilla.org/en-US/advertising/solutions/, linked from this page.
Are these Mozilla Ads Sponsored Tiles specs kept up to date?
Yes — every spec entry references Mozilla Ads's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.
Can I reuse the same creative for other Mozilla Ads placements?
Often partially — many Mozilla Ads placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.