Mozilla Ads Leaderboard ad specs

Mozilla Ads Leaderboard ads are horizontal 728:90 still images, measured at 728×90 px, delivered as JPG or PNG. They run in the New Tab placement on Mozilla Ads. Use these requirements to brief designers, validate uploads, and avoid creative rejections in Mozilla Ads's ad manager.

Visual specifications

Dimensions728 × 90 px
Aspect ratios728:90
Orientationlandscape
File typesJPG, PNG

Notes & source

IAB standard 728×90 leaderboard on the Firefox New Tab page.

Official source: https://www.mozilla.org/en-US/advertising/solutions/

Frequently asked questions

What size are Mozilla Ads Leaderboard ads?
Mozilla Ads Leaderboard ads are 728×90 pixels with an aspect ratio of 728:90.
What aspect ratio does Mozilla Ads Leaderboard use?
Mozilla Ads Leaderboard supports 728:90 aspect ratio.
Which file formats does Mozilla Ads Leaderboard accept?
Mozilla Ads Leaderboard accepts JPG and PNG files.
What is the Mozilla Ads Leaderboard ad format?
Mozilla Ads Leaderboard is a image ad format that runs in the New Tab placement on Mozilla Ads. This page documents its full creative requirements, sourced from Mozilla Ads's official ad documentation.
Where does Mozilla Ads Leaderboard appear on Mozilla Ads?
Mozilla Ads Leaderboard ads appear in the New Tab placement on Mozilla Ads.
How does Mozilla Ads Leaderboard compare to other Mozilla Ads ad formats?
Mozilla Ads Leaderboard differs from other Mozilla Ads placements in its 728×90px canvas. Compare side-by-side from the Mozilla Ads publisher page on All Ad Specs.
Where can I find the official Mozilla Ads Leaderboard documentation?
The official source for Mozilla Ads Leaderboard requirements is https://www.mozilla.org/en-US/advertising/solutions/, linked from this page.
Are these Mozilla Ads Leaderboard specs kept up to date?
Yes — every spec entry references Mozilla Ads's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.