NBCUniversal Standard Digital Video — Site-Served (Pre-roll / Mid-roll) ad specs

NBCUniversal Standard Digital Video — Site-Served (Pre-roll / Mid-roll) ads are horizontal 16:9 video clips, measured at 1920×1080 px, up to 10240 MB per file, up to 30 seconds long, delivered as MP4 or MOV. They run in the In-Stream (CTV / Desktop / Mobile) placement on NBCUniversal.

Dimensions: 1920×1080 px
Aspect ratio: 16:9
Max file size: 10240 MB

Visual specifications

Dimensions	1920 × 1080 px
Aspect ratios	16:9
Orientation	landscape
Max file size	10240 MB
File types	MP4, MOV

Video & audio

Max duration	30 sec
Video codec	Apple ProRes 422 HQ (preferred); H.264 (High/Main/Baseline)
Frame rate	29.97 fps
Video bitrate	50000 kbps
Audio codec	PCM (preferred); AAC
Audio channels	stereo (2)
Audio bitrate	192 kbps
Sample rate	48000 Hz
Bit depth	16-bit
Loudness	-24 LUFS

Notes & source

Pre-roll lengths: 6, 15, 30s. Mid-roll lengths: 15, 30, 45, 60s (Peacock accepts 90s on request). Min video bitrate >10 Mbps; ProRes 422 HQ preferred at ≥800 Kbps, H.264 at ≥50 Mbps. Native 29.97 fps preferred (23.98/25 accepted), no telecine/inverse-telecine. CALM compliance –24 LKFS ±2. Audio required, 2-channel PCM (or AAC), 192 Kbps, 48 kHz, 16/24-bit. No interlaced video. No stitched creatives. Multiple durations not allowed in the same tag.

Official source: https://nbcu-creative-guidelines.scroll.site/nbcuniversal-creative-guidelines/nbcuniversal-standard-digital-video-guidelines

Frequently asked questions

What size are NBCUniversal Standard Digital Video — Site-Served (Pre-roll / Mid-roll) ads?: NBCUniversal Standard Digital Video — Site-Served (Pre-roll / Mid-roll) ads are 1920×1080 pixels with an aspect ratio of 16:9.
What aspect ratio does NBCUniversal Standard Digital Video — Site-Served (Pre-roll / Mid-roll) use?: NBCUniversal Standard Digital Video — Site-Served (Pre-roll / Mid-roll) supports 16:9 aspect ratio.
What is the maximum file size for NBCUniversal Standard Digital Video — Site-Served (Pre-roll / Mid-roll)?: Files for NBCUniversal Standard Digital Video — Site-Served (Pre-roll / Mid-roll) can be up to 10240 MB.
How long can a NBCUniversal Standard Digital Video — Site-Served (Pre-roll / Mid-roll) video be?: NBCUniversal Standard Digital Video — Site-Served (Pre-roll / Mid-roll) videos can run up to 30 seconds.
Which file formats does NBCUniversal Standard Digital Video — Site-Served (Pre-roll / Mid-roll) accept?: NBCUniversal Standard Digital Video — Site-Served (Pre-roll / Mid-roll) accepts MP4 and MOV files.
What codec should NBCUniversal Standard Digital Video — Site-Served (Pre-roll / Mid-roll) ads use?: Encode NBCUniversal Standard Digital Video — Site-Served (Pre-roll / Mid-roll) with Apple ProRes 422 HQ (preferred); H.264 (High/Main/Baseline) and PCM (preferred); AAC at 29.97 fps.
What is the NBCUniversal Standard Digital Video — Site-Served (Pre-roll / Mid-roll) ad format?: NBCUniversal Standard Digital Video — Site-Served (Pre-roll / Mid-roll) is a video ad format that runs in the In-Stream (CTV / Desktop / Mobile) placement on NBCUniversal. This page documents its full creative requirements, sourced from NBCUniversal's official ad documentation.
Where does NBCUniversal Standard Digital Video — Site-Served (Pre-roll / Mid-roll) appear on NBCUniversal?: NBCUniversal Standard Digital Video — Site-Served (Pre-roll / Mid-roll) ads appear in the In-Stream (CTV / Desktop / Mobile) placement on NBCUniversal.