How does NBCUniversal Standard Digital Video — VAST 3.0 YouTube Skippable Pre-roll compare to other NBCUniversal ad formats?

NBCUniversal Standard Digital Video — VAST 3.0 YouTube Skippable Pre-roll differs from other NBCUniversal placements in its 1920×1080px canvas, and a 10MB file ceiling. Compare side-by-side from the NBCUniversal publisher page on All Ad Specs.

NBCUniversal Standard Digital Video — VAST 3.0 YouTube Skippable Pre-roll ad specs

NBCUniversal Standard Digital Video — VAST 3.0 YouTube Skippable Pre-roll ads are horizontal 16:9 video clips, measured at 1920×1080 px, up to 10 MB per file, delivered as MP4. They run in the In-Stream (NBCU on YouTube) placement on NBCUniversal. Encode with H.264 (High/Main/Baseline) video with AAC (or MP3) audio at 30 fps for clean playback across devices.

Dimensions: 1920×1080 px
Aspect ratio: 16:9, 4:3
Max file size: 10 MB

Visual specifications

Dimensions	1920 × 1080 px
Aspect ratios	16:9, 4:3
Orientation	landscape
Max file size	10 MB
File types	MP4

Video & audio

Video codec	H.264 (High/Main/Baseline)
Frame rate	30 fps
Audio codec	AAC (or MP3)
Audio channels	stereo (2)
Audio bitrate	96 kbps
Sample rate	48000 Hz
Loudness	-24 LUFS

Notes & source

Dimensions 16:9 (854×480, 1280×720, 1920×1080) or 4:3 (480×360, 720×540, 960×720). Max file 10 MB; must include at least one media file under 1 Mbps. Up to 30 fps. H.264 only; interlaced not accepted. Linear pre-fetch VAST tag from a YouTube-approved vendor; no third-party geo/browser targeting; secure HTTPS; valid crossdomain.xml; URL ≤ 1024 chars.

Official source: https://nbcu-creative-guidelines.scroll.site/nbcuniversal-creative-guidelines/nbcuniversal-standard-digital-video-guidelines

Frequently asked questions

What size are NBCUniversal Standard Digital Video — VAST 3.0 YouTube Skippable Pre-roll ads?: NBCUniversal Standard Digital Video — VAST 3.0 YouTube Skippable Pre-roll ads are 1920×1080 pixels with an aspect ratio of 16:9.
What aspect ratio does NBCUniversal Standard Digital Video — VAST 3.0 YouTube Skippable Pre-roll use?: NBCUniversal Standard Digital Video — VAST 3.0 YouTube Skippable Pre-roll supports 16:9 and 4:3 aspect ratios.
What is the maximum file size for NBCUniversal Standard Digital Video — VAST 3.0 YouTube Skippable Pre-roll?: Files for NBCUniversal Standard Digital Video — VAST 3.0 YouTube Skippable Pre-roll can be up to 10 MB.
Which file formats does NBCUniversal Standard Digital Video — VAST 3.0 YouTube Skippable Pre-roll accept?: NBCUniversal Standard Digital Video — VAST 3.0 YouTube Skippable Pre-roll accepts MP4 files.
What codec should NBCUniversal Standard Digital Video — VAST 3.0 YouTube Skippable Pre-roll ads use?: Encode NBCUniversal Standard Digital Video — VAST 3.0 YouTube Skippable Pre-roll with H.264 (High/Main/Baseline) and AAC (or MP3) at 30 fps.
What is the NBCUniversal Standard Digital Video — VAST 3.0 YouTube Skippable Pre-roll ad format?: NBCUniversal Standard Digital Video — VAST 3.0 YouTube Skippable Pre-roll is a video ad format that runs in the In-Stream (NBCU on YouTube) placement on NBCUniversal. This page documents its full creative requirements, sourced from NBCUniversal's official ad documentation.
Where does NBCUniversal Standard Digital Video — VAST 3.0 YouTube Skippable Pre-roll appear on NBCUniversal?: NBCUniversal Standard Digital Video — VAST 3.0 YouTube Skippable Pre-roll ads appear in the In-Stream (NBCU on YouTube) placement on NBCUniversal.
How does NBCUniversal Standard Digital Video — VAST 3.0 YouTube Skippable Pre-roll compare to other NBCUniversal ad formats?: NBCUniversal Standard Digital Video — VAST 3.0 YouTube Skippable Pre-roll differs from other NBCUniversal placements in its 1920×1080px canvas, and a 10MB file ceiling. Compare side-by-side from the NBCUniversal publisher page on All Ad Specs.