NBCUniversal Standard Digital Video — VPAID 2.0 (Desktop / Mobile Web) ad specs

NBCUniversal Standard Digital Video — VPAID 2.0 (Desktop / Mobile Web) ads are horizontal 16:9 video clips, measured at 1920×1080 px, up to 2 MB per file, up to 30 seconds long, delivered as MP4. They run in the In-Stream (Desktop / Mobile Web) placement on NBCUniversal.

Dimensions: 1920×1080 px
Aspect ratio: 16:9
Max file size: 2 MB

Visual specifications

Dimensions	1920 × 1080 px
Aspect ratios	16:9
Orientation	landscape
Max file size	2 MB
File types	MP4

Video & audio

Max duration	30 sec
Video codec	H.264 (High/Main/Baseline)
Frame rate	29.97 fps
Video bitrate	420 kbps
Audio codec	AAC (or MP3)
Audio channels	stereo (2)
Audio bitrate	96 kbps
Sample rate	48000 Hz
Loudness	-24 LUFS

Notes & source

HTML5 VPAID 2.0, Flash VPAID 2.0 or Dynamic VPAID 2.0 (HTML5 + Flash). 1920×1080, 16:9, MP4, 2 MB max, ~420 Kbps. Most NBCU players are HTML5; backup site-served or VAST 2.0 file required. Not accepted on CTV. URL ≤ 1024 chars; no blocking/filtering tags; no stitched creatives.

Official source: https://nbcu-creative-guidelines.scroll.site/nbcuniversal-creative-guidelines/nbcuniversal-standard-digital-video-guidelines

Frequently asked questions

What size are NBCUniversal Standard Digital Video — VPAID 2.0 (Desktop / Mobile Web) ads?: NBCUniversal Standard Digital Video — VPAID 2.0 (Desktop / Mobile Web) ads are 1920×1080 pixels with an aspect ratio of 16:9.
What aspect ratio does NBCUniversal Standard Digital Video — VPAID 2.0 (Desktop / Mobile Web) use?: NBCUniversal Standard Digital Video — VPAID 2.0 (Desktop / Mobile Web) supports 16:9 aspect ratio.
What is the maximum file size for NBCUniversal Standard Digital Video — VPAID 2.0 (Desktop / Mobile Web)?: Files for NBCUniversal Standard Digital Video — VPAID 2.0 (Desktop / Mobile Web) can be up to 2 MB.
How long can a NBCUniversal Standard Digital Video — VPAID 2.0 (Desktop / Mobile Web) video be?: NBCUniversal Standard Digital Video — VPAID 2.0 (Desktop / Mobile Web) videos can run up to 30 seconds.
Which file formats does NBCUniversal Standard Digital Video — VPAID 2.0 (Desktop / Mobile Web) accept?: NBCUniversal Standard Digital Video — VPAID 2.0 (Desktop / Mobile Web) accepts MP4 files.
What codec should NBCUniversal Standard Digital Video — VPAID 2.0 (Desktop / Mobile Web) ads use?: Encode NBCUniversal Standard Digital Video — VPAID 2.0 (Desktop / Mobile Web) with H.264 (High/Main/Baseline) and AAC (or MP3) at 29.97 fps.
What is the NBCUniversal Standard Digital Video — VPAID 2.0 (Desktop / Mobile Web) ad format?: NBCUniversal Standard Digital Video — VPAID 2.0 (Desktop / Mobile Web) is a video ad format that runs in the In-Stream (Desktop / Mobile Web) placement on NBCUniversal. This page documents its full creative requirements, sourced from NBCUniversal's official ad documentation.
Where does NBCUniversal Standard Digital Video — VPAID 2.0 (Desktop / Mobile Web) appear on NBCUniversal?: NBCUniversal Standard Digital Video — VPAID 2.0 (Desktop / Mobile Web) ads appear in the In-Stream (Desktop / Mobile Web) placement on NBCUniversal.