Netflix Ads Single Title Sponsorship ads are horizontal 16:9 video clips, measured at 1920×1080 px, delivered as MP4 or MOV. They run in the Pre-roll (First Position) placement on Netflix Ads. Use these requirements to brief designers, validate uploads, and avoid creative rejections in Netflix Ads's ad manager.
| Dimensions | 1920 × 1080 px |
|---|---|
| Aspect ratios | 16:9 |
| Orientation | landscape |
| File types | MP4, MOV |
First-ad positioning with a custom :06 bumper followed by a non-skippable pre-roll. 2.8× higher recall than linear TV per MediaScience 2024. Includes a :06 bumper component for brand identity.
Official source: https://advertising.netflix.com/en-us/ad-formats