Netflix Ads ad specs

Netflix Ads supports 5 documented ad formats across the Connected TV category. Browse the full list of placements, dimensions, file size limits, and creative requirements for advertising on Netflix Ads. Video, pause, single-title sponsorship, QR code and live event ad placements on Netflix's ad-supported streaming tier.

Frequently asked questions

What is Netflix Ads?
Netflix Ads is a Connected TV platform that supports 5 documented ad formats on All Ad Specs.
How many ad formats does Netflix Ads support?
Netflix Ads currently has 5 documented ad formats in this directory, each with full dimensions, file size limits, and codec requirements.
What kind of platform is Netflix Ads?
Netflix Ads is part of the Connected TV category. See the format list above for placements where ads can run.
How does Netflix Ads compare to other publishers in this directory?
Each publisher has its own catalog of ad formats with different dimensions, file size limits, and creative rules. Compare Netflix Ads's 5 formats against any other publisher in the All Ad Specs directory by browsing their respective pages.
Where can I find Netflix Ads's official ad spec documentation?
Each format on this page links out to Netflix Ads's official source. You can also visit https://advertising.netflix.com/en-us/ad-formats for general information.
Are Netflix Ads ad specs kept up to date?
Yes — every format page references the original publisher source so the dimensions, file size limits, and codec requirements stay in sync.