Netflix Ads ad specs

Netflix Ads supports 5 documented ad formats across the Connected TV category. Browse the full list of placements, dimensions, file size limits, and creative requirements for advertising on Netflix Ads. Video, pause, single-title sponsorship, QR code and live event ad placements on Netflix's ad-supported streaming tier.

Frequently asked questions

How many ad formats does Netflix Ads support?
Netflix Ads currently has 5 documented ad formats in this directory.
What kind of platform is Netflix Ads?
Netflix Ads is part of the Connected TV category. See the format list above for placements where ads can run.
Where can I find Netflix Ads's official ad spec documentation?
Each format on this page links out to Netflix Ads's official source. You can also visit https://advertising.netflix.com/en-us/ad-formats for general information.
Are Netflix Ads ad specs kept up to date?
Yes — every format page references the original publisher source so the dimensions, file size limits, and codec requirements stay in sync.