Paramount Advertising

Published Modified

  • Video
  • Video
  • CTV

Paramount Advertising Third-Party VAST Video ad specs

Paramount Advertising Third-Party VAST Video ads are horizontal 16:9 video clips, at least 1920×1080 px, up to 1740.8 MB per file, 15–90 seconds long, delivered as MP4. They run in the Paramount digital video · third-party served VAST pre-roll and mid-roll placement on Paramount Advertising. Encode with H.264 High Profile video with AAC audio at up to 30 fps.

  • min 1920×1080 px
  • 16:9
  • 1.7 GB
  • 90 s
Test a creative

Visual

Minimum size
1920 × 1080 px
Aspect ratios
16:9
Orientation
landscape
Max file size
1.7 GB
File types
MP4

Video & audio

Max duration
90 s
Min duration
15 s
Video codec
H.264 High Profile
Frame rate
30 fps
Audio codec
AAC
Channels
stereo
Sample rate
48 000 Hz

Notes & source

  • The mezzanine file is required for server-side ad insertion (SSAI)
  • All assets above it in the transcode table must be present in the VAST tag
  • Each tag holds one creative length only and rotates up to 10 creatives
  • :30s go in a second tag
  • Lengths over :30 run in mid-roll only
  • No fourth-party wrapping of the VAST tag or its billing pixels
  • IAS, DV and MOAT VPAID not accepted
  • HTTPS tags and assets
  • Ad server creative ID required in the VAST XML
  • Not available for live-stream or feature sponsorships, which use the hosted in-stream spec
  • Submit 5 business days before launch
  • Values from Paramount’s PDF (spec sheet dated September 2020)

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