Roku Advertising Action Ad — Ok-to-Email/Text ad specs

Roku Advertising Action Ad — Ok-to-Email/Text ads are horizontal 16:9 video clips, measured at 1920×1080 px, up to 30 seconds long, delivered as MP4 or MOV. They run in the In-Stream Interactive Overlay placement on Roku Advertising. Encode with H.264 video with AAC audio at 29.97 fps for clean playback across devices.

Visual specifications

Dimensions1920 × 1080 px
Aspect ratios16:9
Orientationlandscape
File typesMP4, MOV

Video & audio

Max duration30 sec
Video codecH.264
Frame rate29.97 fps
Audio codecAAC
Audio channelsstereo (2)

Notes & source

Lead-capture overlay that lets viewers opt in to receive a link via email or text message. Roku delivers the link directly to the viewer's device, driving post-view engagement without leaving the TV screen.

Official source: https://advertising.roku.com/solutions/advertise/ad-types/action-ads/ok-to-email-text

Frequently asked questions

What size are Roku Advertising Action Ad — Ok-to-Email/Text ads?
Roku Advertising Action Ad — Ok-to-Email/Text ads are 1920×1080 pixels with an aspect ratio of 16:9.
What aspect ratio does Roku Advertising Action Ad — Ok-to-Email/Text use?
Roku Advertising Action Ad — Ok-to-Email/Text supports 16:9 aspect ratio.
How long can a Roku Advertising Action Ad — Ok-to-Email/Text video be?
Roku Advertising Action Ad — Ok-to-Email/Text videos can run up to 30 seconds.
Which file formats does Roku Advertising Action Ad — Ok-to-Email/Text accept?
Roku Advertising Action Ad — Ok-to-Email/Text accepts MP4 and MOV files.
What codec should Roku Advertising Action Ad — Ok-to-Email/Text ads use?
Encode Roku Advertising Action Ad — Ok-to-Email/Text with H.264 and AAC at 29.97 fps.
Where does Roku Advertising Action Ad — Ok-to-Email/Text appear on Roku Advertising?
Roku Advertising Action Ad — Ok-to-Email/Text ads appear in the In-Stream Interactive Overlay placement on Roku Advertising.
Where can I find the official Roku Advertising Action Ad — Ok-to-Email/Text documentation?
The official source for Roku Advertising Action Ad — Ok-to-Email/Text requirements is https://advertising.roku.com/solutions/advertise/ad-types/action-ads/ok-to-email-text, linked from this page.
Are these Roku Advertising Action Ad — Ok-to-Email/Text specs kept up to date?
Yes — every spec entry references Roku Advertising's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.