Roku Advertising Action Ad — Ok-to-Email/Text ads are horizontal 16:9 video clips, measured at 1920×1080 px, up to 30 seconds long, delivered as MP4 or MOV. They run in the In-Stream Interactive Overlay placement on Roku Advertising. Encode with H.264 video with AAC audio at 29.97 fps for clean playback across devices.
| Dimensions | 1920 × 1080 px |
|---|---|
| Aspect ratios | 16:9 |
| Orientation | landscape |
| File types | MP4, MOV |
| Max duration | 30 sec |
|---|---|
| Video codec | H.264 |
| Frame rate | 29.97 fps |
| Audio codec | AAC |
| Audio channels | stereo (2) |
Lead-capture overlay that lets viewers opt in to receive a link via email or text message. Roku delivers the link directly to the viewer's device, driving post-view engagement without leaving the TV screen.
Official source: https://advertising.roku.com/solutions/advertise/ad-types/action-ads/ok-to-email-text