Roku Advertising Video Ad ads are horizontal 16:9 video clips, measured at 1920×1080 px, up to 1000 MB per file, up to 30 seconds long, delivered as MP4 or MOV. They run in the In-Stream (The Roku Channel & ad-supported streaming) placement on Roku Advertising. Encode with H.264 video with AAC audio at 29.97 fps for clean playback across devices.
| Dimensions | 1920 × 1080 px |
|---|---|
| Aspect ratios | 16:9 |
| Orientation | landscape |
| Max file size | 1000 MB |
| File types | MP4, MOV |
| Max duration | 30 sec |
|---|---|
| Video codec | H.264 |
| Frame rate | 29.97 fps |
| Video bitrate | 15000 kbps |
| Audio codec | AAC |
| Audio channels | stereo (2) |
| Audio bitrate | 192 kbps |
| Sample rate | 48000 Hz |
| Loudness | -24 LUFS |
| Peak level | -2 dBFS |
Standard pre-roll/mid-roll spots on The Roku Channel and ad-supported streaming. 15s and 30s most common; trafficked via VAST. Audio target -24 LKFS per CALM Act.
Official source: https://advertising.roku.com/solutions/advertise/ad-types