What aspect ratio does Roku Advertising Branded Content / Sponsorship use?

Roku Advertising Branded Content / Sponsorship supports 16:9 aspect ratio.

Which file formats does Roku Advertising Branded Content / Sponsorship accept?

Roku Advertising Branded Content / Sponsorship accepts MP4 and MOV files.

Where does Roku Advertising Branded Content / Sponsorship appear on Roku Advertising?

Roku Advertising Branded Content / Sponsorship ads appear in the The Roku Channel & Programming placement on Roku Advertising.

Where can I find the official Roku Advertising Branded Content / Sponsorship documentation?

The official source for Roku Advertising Branded Content / Sponsorship requirements is https://advertising.roku.com/solutions/advertise/ad-types, linked from this page.

Are these Roku Advertising Branded Content / Sponsorship specs kept up to date?

Yes — every spec entry references Roku Advertising's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.

Can I reuse the same creative for other Roku Advertising placements?

Often partially — many Roku Advertising placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.

Roku Advertising Branded Content / Sponsorship ad specs

Roku Advertising Branded Content / Sponsorship ads are horizontal 16:9 video clips, delivered as MP4 or MOV. They run in the The Roku Channel & Programming placement on Roku Advertising. Use these requirements to brief designers, validate uploads, and avoid creative rejections in Roku Advertising's ad manager.

Aspect ratio: 16:9
File types: MP4, MOV
Orientation: Landscape

Visual specifications

Aspect ratios	16:9
Orientation	landscape
File types	MP4, MOV

Notes & source

Custom sponsorships, branded entertainment and content integrations across The Roku Channel programming (e.g. presenting sponsor billboards, branded segments, co-produced shows). Specs are bespoke per program; engage Roku's branded content team for creative requirements and timelines.

Official source: https://advertising.roku.com/solutions/advertise/ad-types

Frequently asked questions

What aspect ratio does Roku Advertising Branded Content / Sponsorship use?: Roku Advertising Branded Content / Sponsorship supports 16:9 aspect ratio.
Which file formats does Roku Advertising Branded Content / Sponsorship accept?: Roku Advertising Branded Content / Sponsorship accepts MP4 and MOV files.
Where does Roku Advertising Branded Content / Sponsorship appear on Roku Advertising?: Roku Advertising Branded Content / Sponsorship ads appear in the The Roku Channel & Programming placement on Roku Advertising.
Where can I find the official Roku Advertising Branded Content / Sponsorship documentation?: The official source for Roku Advertising Branded Content / Sponsorship requirements is https://advertising.roku.com/solutions/advertise/ad-types, linked from this page.
Are these Roku Advertising Branded Content / Sponsorship specs kept up to date?: Yes — every spec entry references Roku Advertising's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.
Can I reuse the same creative for other Roku Advertising placements?: Often partially — many Roku Advertising placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.