What aspect ratio does Roku Advertising Brand Studio Custom Experience use?

Roku Advertising Brand Studio Custom Experience supports 16:9 aspect ratio.

Where does Roku Advertising Brand Studio Custom Experience appear on Roku Advertising?

Roku Advertising Brand Studio Custom Experience ads appear in the Custom (Home Screen, Channel, Branded Microsite) placement on Roku Advertising.

How does Roku Advertising Brand Studio Custom Experience compare to other Roku Advertising ad formats?

Roku Advertising Brand Studio Custom Experience differs from other Roku Advertising placements in its dimensions. Compare side-by-side from the Roku Advertising publisher page on All Ad Specs.

Where can I find the official Roku Advertising Brand Studio Custom Experience documentation?

The official source for Roku Advertising Brand Studio Custom Experience requirements is https://advertising.roku.com/solutions/advertise/ad-types, linked from this page.

Are these Roku Advertising Brand Studio Custom Experience specs kept up to date?

Yes — every spec entry references Roku Advertising's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.

Can I reuse the same creative for other Roku Advertising placements?

Often partially — many Roku Advertising placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.

Roku Advertising Brand Studio Custom Experience ad specs

Roku Advertising Brand Studio Custom Experience ads are horizontal 16:9 still images. They run in the Custom (Home Screen, Channel, Branded Microsite) placement on Roku Advertising. Use these requirements to brief designers, validate uploads, and avoid creative rejections in Roku Advertising's ad manager.

Aspect ratio: 16:9
Orientation: Landscape
Media type: Image

Visual specifications

Aspect ratios	16:9
Orientation	landscape

Notes & source

Bespoke creative built by Roku Brand Studio: custom branded microsites on the Roku platform, immersive home screen executions, shoppable activations and tentpole sponsorships. Asset list (video, still art, logos, copy) and exact specs are scoped per campaign — engage Roku Brand Studio early in planning.

Official source: https://advertising.roku.com/solutions/advertise/ad-types

Frequently asked questions

What aspect ratio does Roku Advertising Brand Studio Custom Experience use?: Roku Advertising Brand Studio Custom Experience supports 16:9 aspect ratio.
What is the Roku Advertising Brand Studio Custom Experience ad format?: Roku Advertising Brand Studio Custom Experience is a image ad format that runs in the Custom (Home Screen, Channel, Branded Microsite) placement on Roku Advertising. This page documents its full creative requirements, sourced from Roku Advertising's official ad documentation.
Where does Roku Advertising Brand Studio Custom Experience appear on Roku Advertising?: Roku Advertising Brand Studio Custom Experience ads appear in the Custom (Home Screen, Channel, Branded Microsite) placement on Roku Advertising.
How does Roku Advertising Brand Studio Custom Experience compare to other Roku Advertising ad formats?: Roku Advertising Brand Studio Custom Experience differs from other Roku Advertising placements in its dimensions. Compare side-by-side from the Roku Advertising publisher page on All Ad Specs.
Where can I find the official Roku Advertising Brand Studio Custom Experience documentation?: The official source for Roku Advertising Brand Studio Custom Experience requirements is https://advertising.roku.com/solutions/advertise/ad-types, linked from this page.
Are these Roku Advertising Brand Studio Custom Experience specs kept up to date?: Yes — every spec entry references Roku Advertising's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.
Can I reuse the same creative for other Roku Advertising placements?: Often partially — many Roku Advertising placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.