The Weather Company

Published Modified

  • HTML5
  • Display

The Weather Company Dynamic Creative Adaptor 300x250 ad specs

The Weather Company Dynamic Creative Adaptor 300x250 ads are horizontal HTML5 creatives, measured at 300×250 px. They run in the Weather-adaptive banner on mobile app, mobile web, desktop (The Weather Channel app and weather.com) placement on The Weather Company.

  • 300×250 px
  • 6:5
Test a creative

Visual

Dimensions
300 × 250 px

Copy limits

CTA
16 chars

Notes & source

  • Dynamic Creative Adaptor at 300x250: an HTML5 banner that adapts imagery and messaging to the user's weather, temperature, time, location or data indices, or counts down to an event
  • Available on mobile app, mobile web, desktop
  • Up to eight weather variations
  • Feature options at this size: video player and gallery, swipe carousel, expandable rich media and vertical video (app)
  • Plus Click2Cart
  • Headlines 20–24 characters recommended, CTAs 12–16
  • Unlike the other premium units, Adaptors may be designed by the advertiser (interactive features need TWC's Creative Lab; designs need TWC approval)
  • Logos as PNG, EPS or SVG
  • 300x250 is an IAB standard size
  • TWC's own values are the copy limits and the adaptor logic
  • Restricted categories need Ad Ops Contracts approval
  • AI-generated people need a disclosure

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