The Weather Company

Published Modified

  • HTML5
  • Display

The Weather Company Dynamic Creative Adaptor 970x250 ad specs

The Weather Company Dynamic Creative Adaptor 970x250 ads are horizontal HTML5 creatives, measured at 970×250 px. They run in the Weather-adaptive banner on desktop (The Weather Channel app and weather.com) placement on The Weather Company.

  • 970×250 px
  • 3.88:1
Test a creative

Visual

Dimensions
970 × 250 px

Copy limits

CTA
16 chars

Notes & source

  • Dynamic Creative Adaptor at 970x250: an HTML5 banner that adapts imagery and messaging to the user's weather, temperature, time, location or data indices, or counts down to an event
  • Available on desktop
  • Up to eight weather variations
  • Feature options at this size: video player and gallery, swipe carousel
  • Plus Click2Cart
  • Headlines 20–24 characters recommended, CTAs 12–16
  • Unlike the other premium units, Adaptors may be designed by the advertiser (interactive features need TWC's Creative Lab; designs need TWC approval)
  • Logos as PNG, EPS or SVG
  • 970x250 is an IAB standard size
  • TWC's own values are the copy limits and the adaptor logic
  • Restricted categories need Ad Ops Contracts approval
  • AI-generated people need a disclosure

Official source · checked not yet

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