The Weather Company Integrated Daily Details (app) ad specs

Notes & source

• Integrated Daily Details on the Daily Details page, the most visited page of The Weather Channel app: an interactive HTML5 brand layer plus a static, non-interactive background behind the forecast, optimised to sit above the fold on regular to large devices
• No pixel size is published in the deck's text
• Static imagery only
• Up to eight weather variations
• Options: countdown and Click2Cart
• Sold as sponsorships: Week Ahead (Sunday and Monday, on the Sunday to Wednesday tabs), Weekend Planning (Thursday to Saturday, on the Saturday and Sunday tabs) and Holiday / Event (4 days before and on the day)
• Week Ahead and Weekend Planning add a "sponsored by" Insight on the app home page
• Run-of-network is also available without it
• Logos as PNG, EPS or SVG, plus single-colour light and dark versions for the "presented by" placements
• Built by The Weather Company: its Creative Lab sources or finalises all weather imagery and builds the weather-based creative from the advertiser's key art, messaging, fonts and logos, and the unit does not run during severe weather
• Creative may not show severe weather (tornadoes, hurricanes, lightning) and limits bright red
• Logo, copy (20–24 characters recommended) and CTA (12–16 characters max) use no more than a third of the brand area
• Restricted categories (alcohol, sports betting, lotteries and others) need Ad Ops Contracts approval
• AI-generated people need the sparkle-icon or text disclosure. weathercompany.com's "Contextual Experiences" (health and wellness, outdoor activities, sun and moon) links this same deck

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