The Weather Company

Published Modified

  • HTML5
  • Display

The Weather Company Integrated Marquee 320x190 (app, small devices) ad specs

The Weather Company Integrated Marquee 320x190 (app, small devices) ads are horizontal HTML5 creatives, measured at 320×190 px. They run in the Home and hourly screens of The Weather Channel iOS and Android app: an HTML5 brand area over a full-bleed weather background behind the app interface placement on The Weather Company.

  • 320×190 px
  • 32:19
Test a creative

Visual

Dimensions
320 × 190 px

Copy limits

CTA
16 chars

Notes & source

  • The Weather Channel app's Integrated Marquee, TWC's premium native unit, on the iOS and Android home and hourly screens
  • The HTML5 brand area is 320x190 on small devices
  • Every build includes both the 320x190 and the 360x190 layout (this spec is the 320x190 one; the other is 360x190)
  • Brand imagery stays in the lower part of the image
  • Up to eight variations (four weather conditions by day and night), optionally adapting to temperature, indices or a countdown
  • Options: animation (cinemagraph, video clip or custom) looping within a 24-second runtime and stopping on the last frame
  • Swipe carousel of 2 to 11 frames
  • Video player or gallery
  • Video intro
  • Expandable full-screen rich media
  • Vertical video overlay
  • Click2Cart
  • For pharma, the ISI templates give an ad area of 300x170, with an ISI footprint of a quarter or a third of it
  • Logos are supplied as PNG, EPS or SVG
  • Built by The Weather Company: its Creative Lab sources or finalises all weather imagery and builds the weather-based creative from the advertiser's key art, messaging, fonts and logos, and the unit does not run during severe weather
  • Creative may not show severe weather (tornadoes, hurricanes, lightning) and limits bright red
  • Logo, copy (20–24 characters recommended) and CTA (12–16 characters max) use no more than a third of the brand area
  • Restricted categories (alcohol, sports betting, lotteries and others) need Ad Ops Contracts approval
  • AI-generated people need the sparkle-icon or text disclosure
  • The video assets are separate specs (In-Unit Video Player, Video Intro, Vertical Video)

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