The Weather Company

Published Modified

  • HTML5
  • Display

The Weather Company Integrated Marquee 360x190 (app, regular to large devices) ad specs

The Weather Company Integrated Marquee 360x190 (app, regular to large devices) ads are horizontal HTML5 creatives, measured at 360×190 px. They run in the Home and hourly screens of The Weather Channel iOS and Android app: an HTML5 brand area over a full-bleed weather background behind the app interface placement on The Weather Company.

  • 360×190 px
  • 1.91:1
Test a creative

Visual

Dimensions
360 × 190 px

Copy limits

CTA
16 chars

Notes & source

  • The Weather Channel app's Integrated Marquee, TWC's premium native unit, on the iOS and Android home and hourly screens
  • The HTML5 brand area is 360x190 on regular to large devices
  • Every build includes both the 320x190 and the 360x190 layout (this spec is the 360x190 one; the other is 320x190)
  • Brand imagery stays in the lower part of the image
  • Up to eight variations (four weather conditions by day and night), optionally adapting to temperature, indices or a countdown
  • Options: animation (cinemagraph, video clip or custom) looping within a 24-second runtime and stopping on the last frame
  • Swipe carousel of 2 to 11 frames
  • Video player or gallery
  • Video intro
  • Expandable full-screen rich media
  • Vertical video overlay
  • Click2Cart
  • For pharma, the ISI templates give an ad area of 340x170, with an ISI footprint of a quarter or a third of it
  • Logos are supplied as PNG, EPS or SVG
  • Built by The Weather Company: its Creative Lab sources or finalises all weather imagery and builds the weather-based creative from the advertiser's key art, messaging, fonts and logos, and the unit does not run during severe weather
  • Creative may not show severe weather (tornadoes, hurricanes, lightning) and limits bright red
  • Logo, copy (20–24 characters recommended) and CTA (12–16 characters max) use no more than a third of the brand area
  • Restricted categories (alcohol, sports betting, lotteries and others) need Ad Ops Contracts approval
  • AI-generated people need the sparkle-icon or text disclosure
  • The video assets are separate specs (In-Unit Video Player, Video Intro, Vertical Video)

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