The Weather Company

Published Modified

  • HTML5
  • Display

The Weather Company Integrated Marquee (desktop, Large Web) ad specs

The Weather Company Integrated Marquee (desktop, Large Web) ads are HTML5 creatives. They run in the Top of the most visited pages of weather.com on desktop: a responsive unit with large, medium and small layouts placement on The Weather Company.

    Test a creative

    Copy limits

    CTA
    16 chars

    Notes & source

    • The desktop ("Large Web") Integrated Marquee on weather.com
    • Responsive: layouts can be optimised at large (1980 px max to 1201 px), medium (1200 to 985 px) and small (984 to 768 px min) breakpoints
    • No fixed creative size is published, and brand elements must sit inside the safety margins (shown only as a picture)
    • Options: weather conditions, temperature range or comparison, countdown, animation, swipe carousel of 2 to 11 frames, video player or gallery, Click2Cart
    • Logos are supplied as PNG, EPS or SVG
    • Built by The Weather Company: its Creative Lab sources or finalises all weather imagery and builds the weather-based creative from the advertiser's key art, messaging, fonts and logos, and the unit does not run during severe weather
    • Creative may not show severe weather (tornadoes, hurricanes, lightning) and limits bright red
    • Logo, copy (20–24 characters recommended) and CTA (12–16 characters max) use no more than a third of the brand area
    • Restricted categories (alcohol, sports betting, lotteries and others) need Ad Ops Contracts approval
    • AI-generated people need the sparkle-icon or text disclosure
    • The in-unit video is the separate In-Unit Video Player spec

    Official source · checked not yet

    Related formats