The Weather Company

Published Modified

  • HTML5
  • Display

The Weather Company Integrated Marquee (mobile web) ad specs

The Weather Company Integrated Marquee (mobile web) ads are HTML5 creatives. They run in the Top of the most visited pages of weather.com on mobile browsers: a push-down unit that collapses to a reduced-height closed state placement on The Weather Company.

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    Copy limits

    CTA
    16 chars

    Notes & source

    • The mobile-web Integrated Marquee on weather.com
    • No pixel size is published: the unit scales "dynamically to fill the available space across a wide range of device sizes while maintaining its aspect ratio", with brand elements inside the deck's safety margins (shown only as a picture)
    • On load it pushes the page content down
    • If the user closes it, it shrinks to a reduced-height closed state where interactive elements, animation and video stop
    • Animation must be CSS-based (no cinemagraph video)
    • GIFs only if the total weight stays under 400 KB
    • Up to eight weather variations
    • Options: temperature range or comparison, indices, countdown, swipe carousel of 2 to 11 frames, video player or gallery, Click2Cart
    • Logos are supplied as PNG, EPS or SVG
    • Built by The Weather Company: its Creative Lab sources or finalises all weather imagery and builds the weather-based creative from the advertiser's key art, messaging, fonts and logos, and the unit does not run during severe weather
    • Creative may not show severe weather (tornadoes, hurricanes, lightning) and limits bright red
    • Logo, copy (20–24 characters recommended) and CTA (12–16 characters max) use no more than a third of the brand area
    • Restricted categories (alcohol, sports betting, lotteries and others) need Ad Ops Contracts approval
    • AI-generated people need the sparkle-icon or text disclosure
    • The in-unit video is the separate In-Unit Video Player spec

    Official source · checked not yet

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